Welcome Materials for the Arts

Materials for the Arts is a New York City organization that collects unneeded items from businesses and individuals, and makes these donations available for free to nonprofit organizations with arts programming, government agencies, and public schools. UMNY will be helping Materials for the Arts expand their program efforts to accommodate the ever-increasing needs of New York’s non-profit arts communities.
Launch Pad - A Tool for the Times.
If you're a direct marketer and have a product or service offering that can be served up in a multitude of ways, how do you know which way will work best without in-market testing them all?
Read more >Magic Johnson teams up with UMarketing
To launch his new MAGIC pre-paid MasterCard, Magic Johnson and bank partner, OneWest, chose UMarketing for card acquisition efforts. These efforts include DRTV, Direct Mail, Digital and Search. The MAGIC card is being serviced by our New York Office.

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February 8, 2013
Big Data: How do you tame it?
Consumers are rapidly changing how they interact with brands, which is just as...
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February 5, 2013
What is content?
I’m willing to bet that no one has ever walked out of the Museum of Modern Art and...
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November 19, 2012
Business Reads Today
BUSINESS READS TODAY George Wiedemann My partner Jerry Gottlieb made me...
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November 19, 2012
The Brand as Publisher
The Brand as Publisher What a powerful idea that Coke has declared and invested in...
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September 18, 2012
Communications Convergence
The pace of change brought on by digital, social and mobile is so rapid we all feel that...
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