Cynics Beware, You Can Save the World!
With the help of E-power energy-efficiency programs, PPL Electric Utilities customers saved record amounts of electricity. How much? Hit play and find out.
Economic uncertainty. Political gridlock. International upheaval. 2011 was a pretty good year.
We must be doing something right because last year we grew by 39%. Not only did we expand our business with current clients but also added new names to the roster. Optimum Business. VNSNY. Peruvian Connection.
Launch Pad - A Tool for the Times.
If you're a direct marketer and have a product or service offering that can be served up in a multitude of ways, how do you know which way will work best without in-market testing them all?
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May 8, 2012
Accepting TV as Video
OK, so in America consumers still prefer the TV screen for video, watching 98% of what...
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April 18, 2012
Social Media Explodes Across TV
The Accenture study written up below just confirms my gut that audiences are interacting...
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April 18, 2012
Mad Women and Getting to the Point
The other night I was listening to an interview with Jan Maas on NPR. She is the...
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April 16, 2012
Trust Transfers from Outbound to Inbound Arrow
From Nielsen no less comes the news from their latest poll that consumer trust in TV and...
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April 12, 2012
Handicapping a media race
The DuMont TV Network, Insight Magazine, Bolt.com social media—all really great #3...
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