At UMarketing, everything we do begins with insight. We analyze the market, the message, and the medium, and tailor strategic creative solutions that are engaging, relevant and trackable. From complete integrated campaigns to high-profile projects on tight timelines and more, whatever your marketing need, our savvy team of specialists delivers world-class service that helps you reach your goals.
UMarketing is a part of unified.agency
Targeted, effective and accountable.
Your unique voice … loud and clear: From new product branding to corporate identities, UMarketing knows how to create and grow a brand. We’re also experts at interpreting the tone and architecture of existing brands to ensure a consistent presence across all channels.
Data is in our DNA: UMarketing has always preached the value of a solid statistical foundation for marketing communications. We provide sophisticated, cutting-edge analytics that reveal valuable insights, so our clients can make informed, confident decisions.
One-to-one is our #1 focus: When it comes to creating effective direct marketing that drives response, there’s no substitute for experience. Our veteran direct marketing experts know how to engage customers with relevant messaging that’s driven by insights and proven through testing. The result: solutions that are targeted, resonant and accountable, every time.
Creative solutions, strategic evolution: The key to effective digital marketing is simple: Never forget the fundamentals. We apply our deep knowledge of one-to-one marketing to create powerful digital solutions, whether it’s a mobile website, a CRM email campaign, a social marketing strategy, or all of the above.
Getting the right message in the right place: Our in-house media team offers strategic media planning, national and local buying across channels, and 360 optimization to ensure that our clients get the best targeting and the most effective return on their media investment.
The power of knowledge: Our dedicated consumer research team offers a full range of research services that reveal how consumers think and what drives their decisions. Drawing on our extensive proprietary capabilities, we can build a custom research program to meet the needs of any project.
Bigger Ideas. Better Results.
BKV is a direct and digital agency based in Atlanta, that thrives on one goal: to make brands work harder. Whether it's sales, leads, donations or clicks, their expertise in eCRM, search, social, display and traditional offline channels always leads to marketing solutions that deliver results.
A user-focused digital agency providing
comprehensive, platform-agnostic solutions
DRUM is a user focused digital agency in downtown Chicago, that creates rich experiences for customers at any point on their digital journey. DRUM’s proprietary tool, the Digital Roadmap Builder, analyzes gaps in content and provides a pathway to more intelligent, targeted digital efforts. Wherever your customers are, DRUM has the insight to meet them there.
Content Marketing From Research To Results
Hiccup is a strategic content agency in New York city, that focuses on generating meaningful customer engagements. From its start as a script-to-screen video content agency, Hiccup has grown to house all content strategy and production capabilities in house from research to results. From explainer video and branded content series to engagement funnels and social influencer campaigns, Hiccup has the strategic expertise to deliver content that meets and exceeds business goals.
Bridging the gap between data and decision
Analysts know data, not business strategy. Sales and marketing teams know their objectives, but it’s not always clear what information they need to make informed decisions.
Resonant Analytics bridges the gap.
Our experts apply the power of analytics and sophisticated statistical analysis to solve real-world business problems. We supply clear, actionable insights to business leaders, helping them devise informed strategies and make more confident decisions. RA is based in Princeton, New Jersey.
Since 2007, Ken has been COO of the UMarketing family of services, including Resonant Analytics and DRUM. He is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry — Market Knowledge and MDS Global — Ken focuses on information-based marketing strategies and solutions for our clients.