DIVISIONS

DRUM is a user-focused, digital agency. DRUM specializes in communicating with users based on who they are, how they prefer to be reached and how they want to interact. We choreograph experiences that build authentic interactions, transform brands and grow business.

drumagency.com

Resonant Analytics bridges the gap between data and decision. We understand the power
of analytics and sophisticated statistical analysis, how to work with data, and how to apply these tools in the real world — so we can deliver the insight business leaders need to take confident, informed action.

resonantanalytics.com

UM Research

UMarketing Research offers a full range of services to give you a clear understanding of how your customers and prospects think and make decisions — and what allows them to perform to their potential. We offer custom-design research, including qualitative and quantitative, in-person focus groups, interviews, and marketplace analysis.

About

We make it all work together.

UMarketing brings together industry-leading expertise in research, analytics, digital, mobile and traditional
marketing with proven creative talent to deliver the power and synergy of relevant communication …
based on a solid data platform … and delivered where your customers are.
That's unified marketing. That's UMarketing.

Capabilities

Our key areas of expertise.

From analytics to research, digital to direct, UMarketing taps into an unparalleled caliber of talent and expertise to
deliver complete, effective marketing services to our clients. But what truly sets us apart is how our people work together
to create synergy — which opens opportunities to raise all your marketing to a higher level.

Branding

Your unique voice … loud and clear: From developing names
and logos for new products to helping our clients achieve consistent
positioning, UMarketing knows how to create, evolve and maintain
a brand. We also work well with others — we respect the tone and architecture of existing brands and deliver work that speaks with
the same voice as the other messages you’ve got out there.

  • Brand research and development
  • Brand positioning
  • Brand identity
  • Brand messaging
  • Rebranding

Data & Analytics

We’ve always made decisions informed by data: Data and
analytics is becoming a hot topic, with agencies (finally) accepting that developing strategies based on data works a lot better than the “gut instinct” approach. UMarketing has always started with a data platform. We championed analytics back when no one wanted to hear about it. And we continue to provide sophisticated, cutting-edge analytics — and help you reach insights that lead to confident, informed marketing decisions.

  • Customer segment analysis
  • Campaign and media optimization
  • ROI tracking and analysis
  • Website performance optimization
  • Custom reporting

Direct

One-to-one is our number one focus: The things we’ve learned and the habits we’ve developed as direct marketers serve our clients well in today’s channel agnostic brave new world. It’s in our bones to focus on the customer, to develop and enhance our marketing through data, and to hold our marketing accountable. And we have proven ourselves countless times.

  • Consumer Direct
  • Business-to-Business Direct
  • Lifecycle
    • Acquisition
    • Activation
    • Loyalty
    • CRM/Engagement
    • Retention/Winback
  • Lead Generation
  • Print Production

Digital

New channels … smart marketing: UMarketing has always been
comfortable with the digital/online/mobile channels for a simple
reason — it’s one-to-one communication. And as the technologies have evolved, we’ve mastered the techniques needed to use them
to create powerful marketing. And whether we’re developing a mobile website, an email CRM campaign, a social marketing strategy, or all
of the above, it’s always grounded in the approach of speaking one-to-one with the customer.

  • Email marketing/CRM
  • Banner and rich media advertising
  • Website design and development
  • Search engine optimization (SEO)
  • Paid search advertising (PPC)
  • Social media marketing/optimization
  • Content management systems
  • Mobile marketing
  • Application development

Media

Getting the right message in the right place: UMarketing’s
in-house media team offers you strategic media planning, national
and local buying across channels, and 360 optimization to ensure
you get the best targeting and the most effective return on your
media investment.

  • Digital
  • Cross Screen Video
  • Audio
  • Print/FSI/Direct Mail
  • OOH/Ambient
  • B2B Traditional & Digital

Research

Know your customer, get better results: UMarketing’s dedicated
marketing research team offers a full range of services to give you a clear understanding of how your customers and potential customers think, how they make decisions and what allows them to perform to their potential. We can custom-design research to meet the needs of every project, from qualitative or quantitative, in-person focus groups or interviews, and marketplace analysis.

  • Online quantitative research
  • Digital research techniques
  • Attitudinal research with behavioral analysis
  • Custom research design
  • LaunchPad: Our proprietary online product
    launch research tool
  • BrandLaunch: Our proprietary online brand
    development research tool.
  • UMatter: Our proprietary research panel, standing
    by to give you and your brand feedback.

Download our white papers to learn more about these proprietary programs UMarketing has
developed to help our clients market more effectively with less waste and lower costs.

Clients

Some of the clients we work with.

Adobe Chase Costco Wholesale Discover Fifth Third Bank First National Bank Omaha Iberostar Hotels and Apartments MB Financial Bank Novartis PHH Arval PayPal University of Nebraska Online Worldwide

Leadership

Some of the people who make UMarketing tick.

Since 2007, Ken has been COO of the UMarketing family of services, including Resonant Analytics and DRUM. He is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry — Market Knowledge and MDS Global — Ken focuses on information-based marketing strategies and solutions for our clients.

Ken Lomasney

George has been CEO of the UMarketing family of services, including DRUM and Resonant Analytics, since 2007. During his nearly 30 years in the fields of direct, interactive and database marketing and advertising, Mr. Wiedemann founded Grey Direct (now G2 Direct and Digital) and grew it into a global network with over $1 billion of client spend through 38 offices. He served as President and CEO of Responsys, a leading commercial e-mail company, was CEO of iDine (DINE), and headed Harte-Hanks Partners in New York. As leader of our corporate strategy, he provides a unique industry focus that drives to deliver on our clients’ business goals.

George Wiedemann

Meg leads the UMarketing client service team and works directly with clients to develop strategic marketing approaches. She brings extensive experience to her role, including EVP, Director of Client Development at Aspen Marketing Services and CMO at The Townsend Agency. She also served as a long-term interim executive for several agencies including Rapp, DDB, Grey Direct and Drastic. Meg is on the National Board of Directors/Executive Committee of the Business Marketing Association, and on the advisory boards of the DMA Political Action Committee and the Chicago Association of Direct Marketing Educational Foundation.

Meg Goodman

David brings a wealth of experience as the leader of DRUM, having most recently led Band Digital and WhittmanHart Interactive to national recognition both by Forrester and Advertising Age. David started in traditional advertising, first at the Leo Burnett Company working on accounts like Kellogg’s, Sony, and Samsonite, then as Director of Client Services at Y&R, overseeing all accounts including Sears, Jim Beam, H&R Block and Monsanto. David applies his robust experience to shepherding client relationships and directing strategy, as well as driving the DRUM company vision and measuring performance against its goals.

David Skinner

Rosann leads the creative team and oversees all online and offline work in UMarketing’s Chicago and Columbus offices. Prior to joining UMarketing, Rosann was a VP Creative Director at Aspen Marketing Services, where she managed the creative staff and directed online and offline creative for many of the agency’s largest accounts. She has also served as Executive Creative Director at The Townsend Agency, started a Direct Division at RBL&W, a prominent general agency in Raleigh, North Carolina, and led award-winning TV, print, and direct mail efforts as a creative director at Draft Worldwide. Rosann has lectured at a number of seminars and industry conferences.

Rosann Bartle

Jackson has extensive experience in creating client-focused business solutions that leverage state-of-the-art data processing and analytics to generate key consumer insights and drive business process optimization. His teams develop database marketing and targeting strategies for clients across many industries including consumer products, credit card, banking and financial services, software products, travel and leisure, and healthcare and pharmaceuticals. Dr. Barrett has led businesses that develop and implement behavioral targeting algorithms and decision support systems based on credit bureau, demographic, sociographic, and consumer purchase behavior data.

Dr. Jackson Barrett

Cathy is a seasoned market researcher with 25+ years experience in all aspects of primary market research including both qualitative and quantitative studies, from design to implementation to analysis. She has led market research studies globally, with experience in Western Europe, Australia/ New Zealand and Asia, including China, Japan, Korea, Taiwan, Thailand and Malaysia. Cathy also managed a large market research team for a multi-billion dollar corporation and understands the pressures and stresses on today’s corporate market researcher.

Cathy Holton

Jim Arkus has over twenty years of direct marketing experience in all facets of direct marketing program management — from list development to print production. Jim has held positions with Donnelley Marketing, Inc., Bank One Corporation and Nationwide Insurance prior to joining UMarketing. Jim’s responsibilities are to interface with the client on a daily basis, understand the client’s objectives, and lead the internal management team within UMarketing to develop successful direct marketing programs that exceed expectations.

Jim Arkus

In her current role at UMarketing, Sarah is responsible for accounting, financial management and human resource
administration. Prior to joining UMarketing in 2007, Sarah managed retail client services for LaSalle Bank in Chicago.
Sarah received a Bachelors Degree in Economics from the University of Illinois at Chicago, and a Masters in Business
Administration from Keller Graduate School of Management. She is a licensed Certified Public Accountant and a member
of the American Institute of Certified Public Accountants and the Illinois CPA Society.

Sarah Whisson, CPA

Ken Lomasney

Chief Operating Officer

Since 2007, Ken has been COO of the UMarketing family of services, including Resonant Analytics and DRUM. He is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry — Market Knowledge and MDS Global — Ken focuses on information-based marketing strategies and solutions for our clients.