DRUM is a user-focused, digital agency. DRUM specializes in communicating with users based on who they are, how they prefer to be reached and how they want to interact. We choreograph experiences that build authentic interactions, transform brands and grow business.
Resonant Analytics bridges the gap between data and decision. We understand the power
of analytics and sophisticated statistical analysis, how to work with data, and how to apply these tools in the real world — so we can deliver the insight business leaders need to take confident, informed action.
UMarketing Research offers a full range of services to give you a clear understanding of how your customers and prospects think and make decisions — and what allows them to perform to their potential. We offer custom-design research, including qualitative and quantitative, in-person focus groups, interviews, and marketplace analysis.
UMarketing brings together industry-leading expertise in research, analytics, digital, mobile and traditional
marketing with proven creative talent to deliver the power and synergy of relevant communication …
based on a solid data platform … and delivered where your customers are.
That's unified marketing. That's UMarketing.
From analytics to research, digital to direct, UMarketing taps into an unparalleled caliber of talent and expertise to
deliver complete, effective marketing services to our clients. But what truly sets us apart is how our people work together
to create synergy — which opens opportunities to raise all your marketing to a higher level.
One-to-one is our number one focus: The things we’ve learned and the habits we’ve developed as direct marketers serve our clients well in today’s channel agnostic brave new world. It’s in our bones to focus on the customer, to develop and enhance our marketing through data, and to hold our marketing accountable. And we have proven ourselves countless times.
New channels … smart marketing: UMarketing has always been
comfortable with the digital/online/mobile channels for a simple
reason — it’s one-to-one communication. And as the technologies have evolved, we’ve mastered the techniques needed to use them
to create powerful marketing. And whether we’re developing a mobile website, an email CRM campaign, a social marketing strategy, or all
of the above, it’s always grounded in the approach of speaking one-to-one with the customer.
Getting the right message in the right place: UMarketing’s
in-house media team offers you strategic media planning, national
and local buying across channels, and 360 optimization to ensure
you get the best targeting and the most effective return on your
Know your customer, get better results: UMarketing’s dedicated
marketing research team offers a full range of services to give you a clear understanding of how your customers and potential customers think, how they make decisions and what allows them to perform to their potential. We can custom-design research to meet the needs of every project, from qualitative or quantitative, in-person focus groups or interviews, and marketplace analysis.
Since 2007, Ken has been COO of the UMarketing family of services, including Resonant Analytics and DRUM. He is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry — Market Knowledge and MDS Global — Ken focuses on information-based marketing strategies and solutions for our clients.