At UMarketing, everything we do begins with insight. We analyze the market, the message, and the medium, and tailor strategic creative solutions that are engaging, relevant and trackable. From complete integrated campaigns to high-profile projects on tight timelines and more, whatever your marketing need, our savvy team of specialists delivers world-class service that helps you reach your goals.
Targeted, effective and accountable.
UMarketing is unified marketing.
Your unique voice … loud and clear: From new product branding to corporate identities, UMarketing knows how to create and grow a brand. We’re also experts at interpreting the tone and architecture of existing brands to ensure a consistent presence across all channels.
Data is in our DNA: UMarketing has always preached the value of a solid statistical foundation for marketing communications. We provide sophisticated, cutting-edge analytics that reveal valuable insights, so our clients can make informed, confident decisions.
One-to-one is our #1 focus: When it comes to creating effective direct marketing that drives response, there’s no substitute for experience. Our veteran direct marketing experts know how to engage customers with relevant messaging that’s driven by insights and proven through testing. The result: solutions that are targeted, resonant and accountable, every time.
Creative solutions, strategic evolution: The key to effective digital marketing is simple: Never forget the fundamentals. We apply our deep knowledge of one-to-one marketing to create powerful digital solutions, whether it’s a mobile website, a CRM email campaign, a social marketing strategy, or all of the above.
Getting the right message in the right place: Our in-house media team offers strategic media planning, national and local buying across channels, and 360 optimization to ensure that our clients get the best targeting and the most effective return on their media investment.
The power of knowledge: Our dedicated consumer research team offers a full range of research services that reveal how consumers think and what drives their decisions. Drawing on our extensive proprietary capabilities, we can build a custom research program to meet the needs of any project.
A user-focused digital agency providing comprehensive, platform-agnostic solutions
Utilizing responsive design and development, we insure a high level experience for the user, and the delivery of key messages for the
Best in class digital communication starts with a comprehensive understanding of the target audience. Drum’s methodology allows for flexible variations depending on client objectives.
Engaging users means optimizing their experience. Streamlined communication flows and intuitive design practices put the right content in front of the user, faster.
In today’s environment, it’s critical to organize all outgoing digital messages across an enterprise. Drum’s strategic Digital Roadmap Builder (DRB) matches appropriate tools with key messages to increase campaign effectiveness.
Bridging the gap between data and decision
Analysts know data, not business strategy. Sales and marketing teams know their objectives, but it’s not always clear what information they need to make informed decisions.
Resonant Analytics bridges the gap.
Our experts apply the power of analytics and sophisticated statistical analysis to solve real-world business problems. We supply clear, actionable insights to business leaders, helping them devise informed strategies and make more confident decisions.
Since 2007, Ken has been COO of the UMarketing family of services, including Resonant Analytics and DRUM. He is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry — Market Knowledge and MDS Global — Ken focuses on information-based marketing strategies and solutions for our clients.