To the right you’ll find a list of the digital services platforms and technologies that we deploy for our clients. It’s a list that grows every year as new ideas enter the marketplace and gain critical mass and demonstrate quantifiable value. Such rapidly developing technologies make it easy to forget that as little as 2 years ago most businesses didn’t have Facebook pages. Now it’s estimated that over 96% of businesses in the U.S. do. And, while augmented reality of sonic tagging are not technologies on the tips of everyone’s tongues today, they are destined to create serious “buzz” and serious opportunities in the very near future.
So what impact does all this technology have? On its own, very little. However, in context of a larger strategic brand program, it allows marketers to engage and converse with customers and prospects in deeper, richer, more relevant ways than ever before. And this engagement isn’t limited to primary transactional goals — it opens pathways for continual dialogue — laying the foundation Continued Connection Programs — the next generation of CRM and Brand Loyalty Programs.
In the digital world things are always changing and things are always, we think, getting better. Yet our experience has taught us that even the newest, brightest, shiniest technology will have limited utility if the user experience it offers or the engagement it enables is not strategically viewed as a Brand Experience.
Today, other than owning or using products or services, consumers spend more time with brands on a digital basis than with any other media. And they’re not just listening, they’re not just watching. They are engaged, participating and talking.
If that isn’t the Brand Experience, what is?