The only way marketers can provide value to consumers is by getting to know them and understanding their needs. We start every direct marketing initiative by getting to know your target audience usually from utilizing our knowledge platform and analytics skills. We get to know them better at every touch point and optimize our efforts to build long-lasting engagements.
We apply “classical” testing methodologies to every direct marketing tactic, whether we’re testing email and direct mail, banner ads or social messages. Our team of experts develops test plans and strategies that generate actionable results. Starting with “Testing Guidelines,” our test plans move beyond creative tests, which lead to directional results, and help our clients understand what’s working and why it works.
We get to know your target audience, and test ways to communicate to them so they can build a relationship with you over time. LaunchPad, one of UMarketing’s innovative research tools, quickly and cost-effectively identifies the combinations of product attributes and offer elements that will drive the greatest intent for consumers to engage with you — and the best way to communicate with them.
Through our lens of Accountable Communications, our teams are able to adapt our clients’ marketing efforts based on the intelligence we are gleaning in the marketplace on a daily basis, and ultimately impacting the consumer on an individual level.