Launchpad Gets Products off The Ground


Testing is essential to find out the winning combination of features, benefits, offer, copy and price. However, the typical approach is risky: Offers and approaches are brainstormed around a table, then put into expensive in-market testing. Until results come in months later, it’s a shot in the dark. UMarketing’s proprietary LaunchPad research platform lets you find the answers you need just as reliably, at a fraction of the cost, and in a matter of a few weeks. For example, we helped a national credit card issuer test more than 130 card offers, found the winner, and reduced their annual test budget by 75%. And for one of the nation’s largest cable providers, we tested hundreds of offer and message variations to find the most attractive combination to lure new customers. The campaign resulting from this research converted 31% more customers than the control. LaunchPad works — and it’s just one example of UMarketing’s commitment to science and accountable communications.

Download a PDF to learn more about UMarketing's LaunchPad platform.