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UMarketing and its sister agencies, BKV, and Hiccup, are now one agency, unified by a single name and a single vision — DRUM. We’re the same folks you know and love, with the same expertise and passion for our work. Now with new, expanded offerings! Welcome to DRUM. Let’s dance.


Season Seafood - The New Wave of Superfood

Website, Social Media Marketing

Many think "sardines" are just canned fish best served on a cracker. In reality, sardines are a healthy and versatile fish that can be used in everything from snacks to desserts. They’re nutrient-rich, sustainable, and easy to prepare—the perfect "superfood" to appeal to young consumers concerned with both health and environmental issues.

That’s the insight behind the campaign that UMarketing developed for Season Seafood, a leading brand of canned sardines for over 80 years.

Positioning sardines as a healthy and environmentally friendly alternative to tuna and other meats, we developed a witty and fresh new website for Season Sardines. To ensure a successful launch, we rolled out a new Facebook presence for Season, complete with sharable infographics, parody movie posters, and a "Season Sardine Week" Facebook campaign playing off the Discovery Channel’s popular "Shark Week."

Our campaign resulted in a 37% increase in site traffic year over year, with traffic from search up 50% and social increasing from below 0.5% to over 7% of traffic. Additionally, Season Sardine Week generated over 20,000 new Facebook brand page likes, reaching over 410,000 people in 10 days.

Season Brand Website

Season Brand Website

Season Brand Website

Season Brand Social Media

Movie Poster Parodies

Encyclopedia Sardinica