UMarketing is
now DRUM

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UMarketing and its sister agencies, BKV, unified.agency and Hiccup, are now one agency, unified by a single name and a single vision — DRUM. We’re the same folks you know and love, with the same expertise and passion for our work. Now with new, expanded offerings! Welcome to DRUM. Let’s dance.

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VOX Card Launch

Research, Branding, Card Design, Print, Digital

FNBO saw a need for a “hybrid” business credit card for mid-sized companies to bridge the gap between personal and corporate cards, and turned to UMarketing to create and launch this card. Using our proprietary BrandLaunch research tool, UMarketing conducted quantitative and qualitative research to identify the most compelling card features, positioning and name. Then we created the VOX Business Card, and established an energetic visual identity that reinforced the benefits that appealed most to this target group. The card was launched with a high-impact dimensional mailer, including a card-shaped flash drive pre-loaded with key VOX benefits and an online application.

Our unified marketing approach literally led us to use the voice of the customer to develop our positioning, which informed all of the launch materials. By listening to what these underserved business owners really wanted, we were able to design and launch a card that reflected their needs — and they responded enthusiastically.

Vox Logo

Vox Card Design

Sales Folder

Sales Folder

Vox Card Launch Kit

Vox Card Launch Kit

Vox Business Card

Vox Business Card