David M. Fontana

Director of Consumer Engagement, UMarketing New York

“While I lead the media efforts, referring to myself as a media director doesn't paint a complete picture. As we no longer communicate in a world of just “dots and spots” and my role at UMNY is an expanded one. I make sure that all our efforts lead to a meaningful brand experience through all media channels. This means making sure that selected messaging channels, whether they be outbound or inbound, have the proper relevance to the end user. That the context recognizes lifestyles, habits and behaviors to connect the message to the consumer and produces a measurable outcome.”

A former member of the 4A's Mid-Size Agency Media Director Committee and the Media Conference Executive Committee, David is a media veteran with 23 years experience across all categories. Before joining UMarketing, David served as Media Director at both MGL and Hakuhodo America, providing insight to all worldwide offices on the US market. Prior to Hakuhodo, David worked at Y&R, Griffin Bacal/DDB Needham and Adler, Boschetto & Peebles.