George Wiedemann

CEO

“Champions adjust has been my motto for some time, and it's more appropriate today than ever, given the rapid changes we face in the way consumers are interacting with brands. The inbound arrow is now dominant; the consumer is taking control through all the new media. Traditional outbound media have a vital complimentary role. The key is for us to put it all together for our clients, so that they get the value they need from their budgets.”

During his nearly 30 years in the fields of direct, interactive and database marketing and advertising, Mr. Wiedemann founded Grey Direct (now G2 Direct and Digital) and grew it into a global network with over $1 billion of client spend through 38 offices. He served as President and CEO of Responsys, a leading commercial e-mail company, was CEO of iDine (DINE), and headed Harte-Hanks Partners in New York. As leader of our corporate strategy, he provides a unique industry focus that drives to deliver on our clients' business goals.