James Arkus
Vice President, UMarketing Columbus
“I got into Direct Marketing by chance over 17 years ago, and I've never left because it really is a different job from day to day, and year to year. It's amazing how far direct marketing has come-it's no longer just a simple #10 package, it's also ATM screens, statement inserts, DRTV and online communications.”
Jim began his marketing career in Chicago with Donnelly Marketing in 1991. There, he managed direct marketing efforts for clients ranging from financial services to consumer packaged goods. When the opportunity to manage the production arm of Bank One's direct marketing group in 1994, Jim moved to Columbus to take on his new responsibilities. Later, he moved to Nationwide Insurance to help build a direct marketing group in Columbus. When Jim joined UMarketing in 2000, he found himself coming full circle as his former employer Bank One/Chase is now his client.