Jerry Gottlieb

President, UMarketing New York

“There's never been a more exciting or transformative time in our industry. For marketing, ideas are still king-but they're informed by real-time data leads and analytical insights as never before. Such intelligence-based strategies have opened a new frontier of communications optimization, results measurement and accountability across all possible channels.”

Jerry's extensive experience has been honed over a 30 year career focused in marketing – sales, brand management and advertising. Having worked on both the client side and with major advertising agencies, he appreciates the creative process and has a true understanding of how to build brands. Jerry worked at Kraft (Group Product Manager), J. Walter Thompson (Worldwide Management Director, Director of Account Management and Chairman of the Strategic Plans Board), Bates Worldwide (Managing Director and member of the Office of the Chairman) and MGL (CEO). Over the course of his career, Jerry notched significant achievements with some of the world's greatest brands. He led the introduction of Pepsi's successful Slice beverage and an integrated global campaign for Kodak. He repositioned Snickers and Listerine and directed the award winning advertising campaigns for French's Mustard, GE Monogram Appliances and the online retailer Bluefly.com.