Ken Lomasney

COO

“Analysis, testing and measurement drive successful marketing. It’s surprising how often this simple truth is overlooked, though, and I suspect that it’s often out of fear of analytical overload. In practice, there needs to be a reliable balance between data and judgment, and that’s where our experience offers extra – and unique – value to every client.”

Ken is considered a global authority in the fields of database, analytics, CRM strategies, and program execution. As founder of two of the most successful analytics companies in the direct marketing industry—Market Knowledge and MDS Global—Ken delivers information-based marketing strategies and solutions for UMarketing’s clients.