June 19, 2012
New Peeps in New York
Agency People: UMarketing New York Taps Tania Sochurek as Group Account Director
NEW YORK – June 18, 2012 – UMarketing, the accountable communications company (www.umarketing.com), announced today that its New York office has added Tania Sochurek to its UMarketing New York account management team to lead development on several of its integrated advertising and marketing accounts. Sochurek most recently served as senior account director at Euro RSCG Worldwide in New York.
“Tania understands how customers engage with brands across channels and platforms – and how to make each engagement matter, in both consumer and business-to-business markets,” said Jerry Gottlieb, president, UMarketing New York. “Each of our clients has embraced media convergence around the customer, even as channels proliferate, and Tania understands how branded content makes customer relationships more loyal, and the communications that flow to and from them more accountable. Tania’s breadth and depth of experience is a superb complement to our team as we strategize and execute for our clients. Initially, Tania will focus on the Visiting Nurse Service of New York CHOICE account among other assignments.”
During the past 12 years at Euro RSCG Worldwide, Sochurek handled account management for numerous brands in the financial services, consumer packaged goods, and pharmaceutical fields. Earlier in her career, she facilitated account management and media for financial services, consumer packaged goods, business services and beauty accounts for Draftfcb, and J. Walter Thompson.
“Our agency seeks to bring to each client an integrated view of how its brand interacts with customers, and how to share the brand story across all channels,” said George Wiedemann, chief executive officer, UMarketing. “Marketing today embraces brand, direct, digital, social and mobile seamlessly, and to each account, we seek to bring together creative ideas, intelligent media placement, smart analytics and measurement, and continual optimization to tell the brand story in a way that engages customers profitably. Tania’s experience and strength with global and domestic brands enhances our offering here.”
Sochurek is located in UMarketing’s New York office, and is a resident of Westchester County. She is a graduate of Vassar College.
Founded in 2007, UMarketing (www.umarketing.com) is an agency with offices in New York, Chicago, Columbus (Ohio) and Omaha. We are in the business of creating Accountable Communications ¾ communications built on action-prompting market intelligence where performance can be continually measured and continually optimized. Part rubric, part mantra, Accountable Communications provides a very practical lens through which we view our client's businesses and help them achieve their goals. Among UMarketing’s clients are Chase, PPL Electric Utilities, Pisco Portón, First National Bank of Omaha, VNSNY CHOICE, and My.Suit among other brands. For more information, visit www.umarketing.com.
Tags: UMarketing, Accountable Communications, Agency, Account Management, New York, George Wiedemann, Jerry Gottlieb, Tania Sochurek, Visiting Nurse Service of New York CHOICE, Customer Engagement
[Editor’s Note: A photo of Tania Sochurek is available for editorial purposes. Contact UMarketing at firstname.lastname@example.org to arrange for delivery.]