May 20, 2008
 
Media Contact:
Steven Shaw
Executive Vice President
866.482.0288, ext. 102
sshaw@umarketing.com

NEW YORK – UMarketing, a provider of multi-channel marketing services to client organizations based on superior knowledge about their customers, has announced the acquisition of tenthirty. A full-service advertising agency based in Chicago, which will be incorporated into the UMarketing brand.  Financial terms were not disclosed.  

The acquisition was made by Wiedemann & Lomasney, a marketing services holding company that is the titular owner of UMarketing, LLC.  With the acquisition, UMarketing now has four locations:  Chicago and Lombard, Illinois; Columbus, Ohio; and New York, New York.
 
tenthirty, founded in 2001 in Chicago, serves a diverse clientele in the financial services segment. Premiere clients include First National Bank of Omaha, Allstate and Visa Its creative efforts incorporate branding, general advertising and direct marketing in all media, and extend both to consumer and business-to-business markets.
 
“The acquisition of tenthirty builds upon the vision we have of a customer-centric, no-silo, 21st-century marketing services organization,” said George Wiedemann, chief executive officer, UMarketing.  “This reflects the continuation of our plans to join complimentary service companies into our unified, new model enterprise.  The result is a marketing services provider that helps brands succeed by enabling strategies derived from superior knowledge about their customers.”
 
“Acquiring a top-quality group of clients combined with an award-winning staff made this a smart decision for us,” said Ken Lomasney, chief operating officer, UMarketing.  “We will continue to look for great acquisition opportunities such as tenthirty that contribute both to our mission and to our ability to deliver success for our clients.”
 
“Companies that engage their customers keep them longer,” said Nancy Mehlman, partner, tenthirty.  “I’ve worked with Ken and many of his people over the years, and we embrace the UMarketing vision.  As one company, we aim to create campaigns for our clients based on strategies that are defined by customer loyalty, value, relevancy and motivation.  This is a win-win for both of us.”
 
About UMarketing, LLC
UMarketing offers a revolutionary customer-centric approach to marketing communications based on a classic sales axiom: “Businesses are grown one customer at a time.”
 
Now brands can focus all their marketing efforts on the end point of every sale – the individual consumer.  Using the latest data management technology and analytical techniques, UMarketing not only helps brands uncover their most profitable prospects, but how to reach them with effective messaging both on- and off-line.  As a brand’s marketing partner, we develop insightful strategies and emotion-charged creative campaigns designed to achieve three goals for our clients: get more business, deepen current customer relationships, and enhance the brand.
 
Building on a brand’s past marketing strategies, UMarketing helps clients balance their marketing channels between on- and off-line opportunities.  UMarketing also employs a new approach to processing and understanding data – BIPs (Brand Interaction Personas).  Because at UMarketing, we believe the key to success is not only having the foresight to see what’s coming next, but also the courage to embrace it.
 
Contact UMarketing at 866.482.0288 or visit the company online at www.umarketing.com.