Steve Shaw

President, UMarketing Chicago

“My role is both strategic and tactical. In addition to setting the overall course of the business, I also develop the management tools our internal team needs to offer full value to each client. Making a difference starts with careful listening to the client’s goals—and then taking decisive action in support of those goals.”

Steve, along with Jim Miller the CEO, was a Partner and Executive Vice President at Lanyap, Inc. For 15 years, Lanyap provided comprehensive direct marketing services to a variety of top clients including Discover Card, JP Morgan-Chase, Nationwide Insurance and Sears Life. Lanyap evolved into UMarketing in 2007, becoming the flagship company behind the new brand. Prior to Lanyap, Steve was a Senior Account Executive with ColorDirect, Inc., a full-service provider of production services to several Fortune 500 companies, including JCPenny, Phillip Morris, GE Credit and Allstate Insurance.